Do You Have a "Flag?"
New Era's advertising used to end with the tag line of "It's not a cap, it's a flag." It seems that sometimes you wonder how many people wear their "flags" not actually knowing the history of the cap it represents.
We know how much baseball is beloved in this country and in other parts of the world. The baseball cap is a fixture in casual wear in various places on Earth. For most of us, a cap from a ball club represents our love of the game and the team we represent our allegiance to.
Then, there is everyone else. For example, if I was a Yankees fan and saw some guy rocking my team's cap, I would give him the thumbs up. That's where it ends, I'm afraid. If said person is wearing the Yankees cap does not know who Robinson Cano or C.C. Sabathia is, then I have to wonder. A Yankees fan will tell you: It's not just about A-Rod and Jeter.
So, I wonder if the baseball cap has become more of a fashion accessory than a "flag." I wonder if these same fashionistas think that the stylized interlocking "NY" of the Yankees cap is viewed as iconic on the same level as the interlocking C's of Chanel or the Napoleonic interlocking "LV" of Louis Vuitton.
Maybe people like the look. It is headwear after all, the fastest growing item in the garment industry. This piece of fashion began right in the game of baseball and has spread across many communities and fashion tastes worldwide. Heck, we baseball fans are all a part of this trend that has lasted from the days of Babe Ruth and Lou Gehrig.
Does the baseball cap translate well with non-fans? I joke sometimes about the proximity of Wrigley Field to Boystown on Chicago's North Side. If I were to conduct a door-to-door survey of the residents of Lakeview East (the formal name of Boystown) and ask if they support their neighbors on the other side of the Red Line "L," I'd get more complaints of parking violations during Cubs games and post-game behavior by some of its fans. Ah, but what's that's hanging on your coat rack just inside the door? A Cubs cap! Do you wear that cap to Roscoe's or Sidetracks when you know there's a home game at the friendly confines a few blocks away? I bet you went to Wrigley for a game once, didn't you?
Still, the iconic baseball cap has taken a strange twist from the turf to the asphalt to the runway. Here's another trend I'd like to discuss with the marketing staff of New Era: Authentic 59/50 caps in "fashion colors." I get it. I mean, you can't simply have a Yankees, Red Sox, Cubs or a Twins cap in its official colors. You have to a green one to sell for St. Patrick's Day. You have to have a black-on-black one for the urban cool dudes. What I don't get is a Twins cap made in the original colors of the San Diego Padres. Is there is a former San Diego resident running around the Twin Cities wanting a piece of his past with the present ball club's logo on it?
This is not just about Major League clubs. Granted, some minor league teams have some creative and whimsical logos, however if anyone buys these caps in, say, the Midwest, do they know what these teams are? Take the cap of the Lake Elsinore Storm with those evil eyes on the front panels. Real cool, huh? Now, walk up to a guy at the mall (anywhere in the Midwest) wearing a Storm cap. Ask him (a) what team that cap represents, (b) where the club is located (exact location would help tremendously!) and (c) the class/league/Major League affiliation of said club. One would hope he would get at least one of those right.
As a fan, I have to know that when I go to the ballpark, I'm going to wear something in support of the team I root for. I know that wearing a Los Angeles Dodger cap into AT&T Park will mean getting my butt kicked and thrown in front of a MUNI Metro train. A non-Red Sox National wearing the iconic cap around Manhattan would be better off staying at the hotel than venturing off on the subway towards The Bronx. Wear a White Sox cap into a coffeehouse along North Broadway past Diversey and forget getting any service from the barista.
Sure, the baseball cap is a flag for the team we salute and support. However, before you put on that cap, know what went into it. Not just the fibers, stitching and petrol-chemical enhancements that goes into a cap, but the history, legend, the blood, sweat and tears that embodies it. "Fashion" caps may have a variation of the theme of the ball caps worn by our favorite players, but there's still the essence that poseurs can't grasp even when pressed with a few beers and a shot of Patrón.




