Tweaking the Twins' Look for Target Field
What would you do to celebrate the opening of a new ballpark?
For the New York Yankees, it's a commemorative logo - and their 27th World Series championship. For the Mets, it's another commemorative logo - and unanswered questions.
However, the Minnesota Twins wanted to do more. By opening Target Field, this is not just a move across downtown Minneapolis. This is a reboot.
Today, inside IDS Tower's Crystal Court in downtown Minneapolis, the Twins unveiled the deepest of their changes to their look. With TV play-by-play man Dick Bremer running the show, club President Dave St. Peter unveiled the new logos for the club: A new main mark with a revised "Twins" type, and two commemorative logo celebrating the opening of Target Field and their 50th season of MLB play in the Twin Cities.
Then, came the uniforms! The home uniform will not change as much (the "Twins" type is altered to match the new primary logo - along with commemorative logos on each sleeve), but the alternative home uniform will be a retro piece harkening back to 1961 with the original script across a pinstriped off-white ensemble. These uniforms will be worn on Saturday games at home.
The road uniforms will change substantially to a non-pinstripe grey with a "Minnesota" script across the chest. The "TC" cap will now be worn on the road with a blue crown and red bill instead of the 1982 throwback style of the reverse. Don't worry, the "M" from the late 1980s will be still worn, but as an alternative road cap.
You know, I like the retro home alternative, but was disappointed they did not unveil the changes to the home primary uniform in the event (The Twins did on their website, BTW). Hmmm...I think there's a new jersey to be bought before next season...
For now, here's some more photos...
All photos by Randy Stern - under Creative Commons license. For a larger view - click on each photo to go to Randy's Flickr site.





